§ Internal · Brand & Visual System

Brand & Logo Pack.

The mark, the colour world, the type, the voice. And every logo as SVG and PNG, ready to grab. The source of truth for anything we build — apps, decks, posts, letterhead, favicons.

Wordmark = name only. Lockup = mark + name. Mark = symbol alone.

§ 11The Mark

It rings because it is hollow.

The bell is the centre of the system. A few strokes, an amber clapper. Everything else orbits it. The flame is its sibling, the studio stamp.

The bell · The Amplified Human Project
The flame · Bonfire AI Productions
§ 12Colour World

Charcoal, amber, and the colours of weather.

Ink Charcoal
#14110F
Primary background
Paper Cream
#EDE5D6
Primary text on dark
light surface
Amber Dashboard
#C89668
Primary accent · the fire
Ember Rust
#B85A3A
Secondary accent · the heat
Midnight Blue
#1A2235
Depth accent
Fog Neutral
#8A8275
Secondary text · labels
§ 13Typography

A typography of field notes.

Three voices. Used sparely. All free on Google Fonts.

DISPLAY · HEADINGS · POETRY
Instrument Serif
And the road was real all along.
BODY · UI · INTERFACE
Manrope
Helping people stay awake in times where you want to fall asleep.
TECHNICAL · TIMESTAMPS · COORDINATES
JetBrains Mono
03:33 · 47.36° N · 8.45° E · UITIKON
§ 14Voice & Tone

Warm. Honest. Quiet when quiet is right.

Do
  • + Warm, honest, poetic, grounded, slightly irreverent
  • + Specific, sensory, named
  • + Subtract before adding
  • + Let the silence speak
  • + Fire as warmth, not spectacle
Don't
  • Motivational poster language
  • Clinical, corporate, generic
  • Futuristic cliché · cyberpunk neon
  • Innovation-event aesthetics · startup keynote vibes
  • Forced spirituality · wellness softness
  • Over-designed anything
§ 15Logo Pack

Every logo. SVG and PNG. Transparent.

Click any variant to download. SVG is the master — infinite scale, tiny file, editable. PNG when you need a raster.

The Amplified Human Project

The movement. The bell.
lockupLockup
Mark and name together.
The Amplified Human Project Lockup Cream
Cream
cream
The Amplified Human Project Lockup White
White
white
The Amplified Human Project Lockup Ink
Ink
ink
markMark
The bell. Rings because it is hollow.
The Amplified Human Project Mark Cream
Cream
cream
The Amplified Human Project Mark White
White
white
The Amplified Human Project Mark Ink
Ink
ink
The Amplified Human Project Mark Amber
Amber
amber
wordmarkWordmark
The name only, no symbol.
The Amplified Human Project Wordmark Cream
Cream
cream
The Amplified Human Project Wordmark White
White
white
The Amplified Human Project Wordmark Ink
Ink
ink
app-iconApp icon
Mark inside a charcoal rounded square. Favicon, avatar, app.
The Amplified Human Project App icon Default
Default
ink

Bonfire AI Productions

The studio. The flame.
lockupLockup
Flame and name together.
Bonfire AI Productions Lockup Cream
Cream
cream
Bonfire AI Productions Lockup White
White
white
Bonfire AI Productions Lockup Ink
Ink
ink
markMark
The flame. A few strokes on a horizon line.
Bonfire AI Productions Mark Cream
Cream
cream
Bonfire AI Productions Mark White
White
white
Bonfire AI Productions Mark Ink
Ink
ink
Bonfire AI Productions Mark Amber
Amber
amber
wordmarkWordmark
Bonfire AI Productions, name only.
Bonfire AI Productions Wordmark Cream
Cream
cream
Bonfire AI Productions Wordmark White
White
white
Bonfire AI Productions Wordmark Ink
Ink
ink
app-iconApp icon
Flame inside a charcoal rounded square.
Bonfire AI Productions App icon Default
Default
ink
§ 16Banner Pack

Social banners.

LinkedIn, Twitter/X, GitHub, decks. Click to download the PNG.

§ 16Anti-references

What this is not.

Read these before you start. If you're tempted by anything on this list, walk away from the screen first.

01Generic AI visuals · glowing brains, abstract networks, blue circuits
02Futuristic cliché · holograms, cyberpunk neon, chrome
03Innovation-event aesthetics · startup keynote vibes
04Wellness-soft palettes · pastels, mandala swirls, forced calm
05Motivational-poster typography · drop shadows, slogans
06Stock photography of people pretending to be authentic
07Cluttered dashboards · feature creep · over-designed anything
08Tech-demo aesthetics · 'AI is alive' theatrics
§ 17Bonfire AI Productions

The studio stamp.

Made with care, by humans and machines, around a fire.

Bonfire AI Productions is the company. The legal entity. The studio that produces the apps, the show, the music, the course.